Doe Deere is famously known for her cult followed make up brand Lime Crime. Doe did not always start out with the ambitions to become a creator of a coveted make up line though. Doe grew up in Russia and attended a typical elementary school. While in elementary school her entrepreneurial spirit began to shine. She would sell temporary tattoos to her classmates and turn a small profit. These meager beginnings allow us a glimpse of the hard driven business woman that she would become.
Doe traveled to the United States to settle in New York in design school. She always had a creative side and she knew early on that it needed to be recognized and developed. She also was part of a band while in New York. Her creative abilities really began to flourish while she resided in New York. Doe started an online clothing store coincidentally called Lime Crime. Her store was an eBay store and she quickly hit a rut while setting up shop. She noticed that accessorizing her models adequately was going to be difficult due to the lacking color pallets available in the make-up industry at the time.
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Instead of just settling for what was available Doe decided to make waves and create her own unicorn color inspired make up line. She was extremely specific when it came to adhering to her beliefs. Doe’s Lime Crime cosmetic line is cruelty free and fully vegan. It has been stamped by the leaping bunny approval seal and PETA. She started her product line with a web based store only. She would host contests and offer free make up in return for fan comments and sharing. Her line grew from lipstick colors to eye shadow pallets, nails, brushes and even hair color.
Recently Doe decided to further her business expertise and open a invite only online jewelry store. Poppyangeloff was created to help women who enjoy eccentric and bold statement jewelry pieces but have smaller hands and bone structure. Doe’s new jewelry line allows women to accessorize in a stylish way while staying true to their size and style likes.