With its global headquarters situated in downtown Baltimore, Maryland, the Under Armour sportswear company is a popular brand with consumers of all ages. A recent article on the Gazette Day website takes a look at the company’s founder and CEO, Kevin Plank, and his consistent efforts to promote and defend his hometown.
After the current presidential administration slammed Maryland Congressman Elijah Cummings and Baltimore in general earlier this year, Kevin Plank publicly responded to the criticism.
Since 1998, the Under Armour company has been based in Baltimore, and the company has become a big part of the city’s culture. As a former University of Maryland football player, Mr. Plank has utilized his sense of motivation to turn Under Armour into one of the world’s leading brands of performance apparel.
After the president made some derogatory comments about the congressman, and described Baltimore in very unflattering terms, many people felt that the comments were not true and unfair.
To show his displeasure with the negative comments being directed at his beloved Baltimore, Plank released a minute-long, Under Armour commercial that celebrates the city, on Instagram. The CEO also let the White House know that his company is proud to be based in Baltimore.
The Under Armour commercial features scenes of Baltimore, as well as company employees and other members of the community on and off the job. The commercial urges residents of the city to work together, and emphasizes that there is more that still needs to be done there.
Well-known for his philanthropic efforts, Kevin Plank has consistently been giving back to Baltimore for years now. Along with his wife Desiree, Mr. Plank helps to support college scholarships for many area students, and was instrumental in the development of a local community and recreation center.
Under the leadership of Kevin Plank, Under Armour has achieved massive growth, and now has 16,000 employees worldwide. Keeping the company headquartered in Baltimore has been, and continues to be a beneficial experience for everyone involved.