Less than a decade ago, EOS dared to enter the market world of chap stick and won. EOS has been successful in marketing to a Facebook active generation with a different kind of stick. Before EOS entered the marketplace of chap stick, the original cherry stick of chap stick was the normal purchase at the grocery store. EOS changed the way consumers have used chap stick with the circular egg like shape and different flavors made from organic ingredients. Some of the flavors included are honeydew and grapefruit making it the runner up for the best selling chap stick in the country. The products are now being sold online at Ulta and eBay.
EOS started marketing its unique product by showing celebrities playing with all of the different colors and flavors of EOS chap stick. The acronym for EOS is the “Evolution of Smooth” and they use organic ingredients to soften your lips. EOS (evolutionofsmooth.com) has also developed other products like lotion and shaving cream that include the softening ingredients. EOS is also planning on producing similar products in the future that make the skin soft. EOS has also targeted the younger millennial generation through social media outlets and collaborated with Keds to make a shoe and lip balm that match each other. Keds has the ability to evolve in the ever changing oral care business with different approaches to marketing to our smelling, touching and seeing senses.