The National Basketball Association is one of the most spectacular forms of entertainment to the American public. People from all walks of life are engaged in the sport, and dream to see the teams playing live in the court. For Bruce Levenson, basketball is life. Since his acquisition of the Atlanta Hawks, Levenson has proven that business does not have to be a dull or monotonous experience.
Levenson founded UCG and purchased the Atlanta Hawks in 2004, partnering with Ed Peskowitz. Not only did the purchase include the rights to Phillips Arena, but it also originally included the Atlanta-based NHL team, the Thrashers. Levenson led operations for both teams until 2011, when it was decided that the Thrashers should be sold. Although owning the basketball team was a huge responsibility, Bruce found it necessary to continue the operations of his other business ventures in the meantime. He continued to maintain his outrageously engaged professional career all while overseeing the operation of the Atlanta Hawks.
Although basketball seems to be where Levenson gets his flair, he has dabbled in other forms of professional business practices on the side. As a businessman, he has made it his duty to find success in everything he does. Being a descendant of Holocaust survivors, Levenson has also dedicated a large part of his life to contributing to the Holocaust Museum, which pays tribute to those that lost their lives during WWII’s attack of Jewish people.
In 2014, it was announced the Levenson may be arranging to sell the ownership of the Atlanta Hawks. Although some people were surprised by this announcement, there were several immediate interests in the purchase of the team. There were two primary front runners, however, that were leading the pack in potential new owners of the Hawks. Groups ran by Steve Kaplan and Liongate’s Mark Rachesky offered preliminary bids above all of the others. Levenson hired out the rights to handling the overall sale of the team in an effort to maintain legal fairness.
Surprisingly to speculators, the Hawks sold to Tony Ressler in October of 2014 after a winning bid of 730 million dollars. This is a price that Levenson may have considered low based on what he was told by estimators, but others have felt to be slightly high considering the Atlanta Hawks’ imperfect record. Either way, the Hawks are now under new ownership and Bruce Levenson has moved on to unspecified business ventures.