The acceleration of Tinder has been halted by an app called Bumble. Young business professionals have turned towards this app and embraced a world where women make the first move. Outsiders that are looking at the two dating app giants can see that these companies are going to war.
The Match Group, the parent company for Tinder, made a move to start a lawsuit again Whitney Wolfe and her Bumble app based on a patent infringement. Whitney Wolfe, a business leader that never takes kindly to bullying, has proven that she is not going to be bullied. In fact, she filed a $400 million dollar counter lawsuit for damages. This is just another chapter in an ongoing battle between Justin Mateen, former CEO of Tinder, that was in a heated sexual harassment lawsuit that was filed by Whitney Wolfe while was worked at Tinder. Wolfe was the co-founder of Tinder.
Some might say that Whitney Wolfe was getting an early start to unravel issues that have come forth in what is now known as the #MeToo movement. Wolfe knows how it feels to be harassed by men in power. This battle has become so long and drawn out that people are expecting of this to continue. More people are looking at the way that this company has evolved and they are actually intrigued with the growth of Bumble.
The billion-dollar app is what Forbes has called Bumble. She turned down $450 million from the Match Group and the lawsuit came in place soon after. This is one of those things where the Match Group has a desire to take down a company that is one the rise. Whitney has been interested in competing against other apps like Hinge, Christians Mingle and other apps, but Tinder is easily the top contender against Bumble.
Whitney Wolfe has a created a colorful building with as many as 70 employees in Texas with another Bumble Branch outside of the United States. She also decided to compete against LinkedIn with Bumble Bizz. For this she brought in more girl power with Sara and Erin Foster. These are the stars of the show “Barely Famous” and they will serve as the Heads of Creative for both Bumble Bizz and Bumble BFF.
It appears that Whitney Wolfe is someone that knows the path that she wants to take. She believes that this is a good way to evolve.