Menu

Ann Nolan

Plan For The Perfect Home

Doe Deere’s Ever Expanding Creative Online Stores

Doe Deere is famously known for her cult followed make up brand Lime Crime. Doe did not always start out with the ambitions to become a creator of a coveted make up line though. Doe grew up in Russia and attended a typical elementary school. While in elementary school her entrepreneurial spirit began to shine. She would sell temporary tattoos to her classmates and turn a small profit. These meager beginnings allow us a glimpse of the hard driven business woman that she would become.

Doe traveled to the United States to settle in New York in design school. She always had a creative side and she knew early on that it needed to be recognized and developed. She also was part of a band while in New York. Her creative abilities really began to flourish while she resided in New York. Doe started an online clothing store coincidentally called Lime Crime. Her store was an eBay store and she quickly hit a rut while setting up shop. She noticed that accessorizing her models adequately was going to be difficult due to the lacking color pallets available in the make-up industry at the time.

 

View this post on Instagram

 

(Article link in bio) 🎇 THANK YOU @forbes! Seriously. As a female CEO, you don’t get a lot of praise. You hear lots of criticism your way almost daily, while your biggest accomplishments and sacrifices often go unnoticed. Acknowledgements like this are rare and so important – a huge milestone in an entrepreneur’s career. It took me 10 years of daily hustle & sacrifice to get here. Thank you for making an incredible start to my year! #forbes #forbeswomen #femaleentrepreneur #girlboss #womenempowerment #girlssupportgirls

A post shared by Doe Deere (@doedeere) on

Instead of just settling for what was available Doe decided to make waves and create her own unicorn color inspired make up line. She was extremely specific when it came to adhering to her beliefs. Doe’s Lime Crime cosmetic line is cruelty free and fully vegan. It has been stamped by the leaping bunny approval seal and PETA. She started her product line with a web based store only. She would host contests and offer free make up in return for fan comments and sharing. Her line grew from lipstick colors to eye shadow pallets, nails, brushes and even hair color.

Recently Doe decided to further her business expertise and open a invite only online jewelry store. Poppyangeloff was created to help women who enjoy eccentric and bold statement jewelry pieces but have smaller hands and bone structure. Doe’s new jewelry line allows women to accessorize in a stylish way while staying true to their size and style likes.

https://ideamensch.com/doe-deere/

Doe Deere: An Inspiration to Individual Fashion

It’s not acceptable to mix patterns. You can have dramatic eyes and dark lips. Dark lips are only alright with wild hair colors. Crazy hair colors just aren’t alright in everyday society. Don’t wear socks with open toed shoes or sandals.

We’ve all heard them. They are the rules of fashion. These and so many other rules are made to dumb down individualization and make everyone look the same, but who are these people that decide what is and what isn’t acceptable for you?

Doe Deere faced these things all her life. From a very young age she enjoyed fashion, makeup, and above all… color. She was fascinated with pinks, greens, purples, and all the beautiful colors that make up the wondrous world around us, but there was one problem. When she went out to buy makeup everything was the same. Lip colors were limited to pinks, reds, nudes, and browns. Eyeshadow was all light colors with a few dark things here and there made only to contour. All the beautiful bright shades she loved all her life were rarely found and when they were found they weren’t highly pigmented and good quality.

Doe was inspired to create Lime Crime, a line of makeup that was inspired by her love of color and breaking the rules of fashion. She’s made highly pigmented makeup with beautiful shades that spread individuality. They inspire you to look beyond what is socially acceptable and to look inside yourself at who you really are and how you want to show that to the world.

Doe urges the world to dress and do makeup on what feels right. Mix purple with orange. Dye your hair wild colors. Mix paisley with stripes. It’s ok! Express your individual freedom and be the person you want to be, not who the world wants to turn you into.

She’s made her life’s work about this individual freedom and shown people all over the world that it is possible to become successful while expressing your individuality. Doe can be typically seen sporting wild hair colors and lip colors that your mother would have never been caught dead in. She’s used this freedom of sense of self to become one of the most successful individual makeup creators in the business. She urges people to follow their dreams just as she has in creating this amazing line of makeup that is also completely animal friendly.

She’s been an inspiration to many other upcoming fashion and makeup designers. They see someone become successful by creating what they love and they are inspired to do the same. Doe has paved a way for individuals to get out there and create what they love. She’s leading a whole new generation into a new age of personal freedom and expression.

Watch Doe Deere at PHAMExpo