In 1986, the founder of the Grupo RBS media brand, Mauricio Sirotsky Sobrinho passed away and was replaced in his position of Chairperson by his son, Nelson Sirotsky. The work of Nelson Sirotsky was focused on the development of the Grupo RBS brand to maintain pace with the changing pace of technology in the media industry. In 2012, Nelson Sirotsky decided the time had come for him to step down as Chairperson with his planned succession with his nephew, Eduardo Sirotsky Melzer then moving apace.
Mauricio Sirotsky Sobrinho had been an influential and innovative leader for the RBS brand when it was still known as the separate entities of TV Gaucho and Radio Gaucho. Mauricio Sirotsky Sobrinho would take an innovative approach to build a media empire in the 1950s and 60s when he purchased a range of radio stations, TV stations, and newspapers. In just a decade after the 1957 launch of Radio Gaucho, the founder had managed to add all kinds of media outlets to his growing list of companies, reports by meioemensagem.com
The 1986 passing of Mauricio Sirotsky Sobrinho came at a time when the Grupo RBS brand was still focused on expanding its empire through the establishment of newspapers across Santa Catarina and Rio Grande du Sol. Nelson Sirotsky saw the opportunity to move the brand into new areas with the purchase of recording companies and distributors. Alongside the development of the recording sector for Grupo RBS, Nelson Sirotsky would also lead the brand into the book publishing arena with the addition of new companies within the brand.
The planned succession to the Harvard Business School educated Eduardo Sirotsky Melzer came in 2012 with the new Chairperson initially expanding on the work of Nelson Sirotsky. The former Chairperson of the brand had begun a move towards mobile content with the purchase of existing brands in the sector and would continue this successful area of development in the following years. The new Chairperson eventually decided to establish a new era for the Sirotsky family when he launched eBricks Ventures, an investment company aiming to expand the work of the Sirotsky family into new areas of business.