Robert Deignan is an American businessman and entrepreneur. He is the co founder and chief executive officer of a company called ATS Digital Services. When it comes to the term omnichannel this term can be misunderstood. Entrepreneurs and businesses may think that this term means to have a social media presence on every single social media platform. The true way that omnichannel should be used is to provide a meaningful experience for its customers and potential customers through social media. The experience will ultimately be able to generate a company or an entrepreneur more revenue. The way to have a successful omnichannel is too make sure that the message is the same to customers across all platforms. The business or entrepreneur also does not need more than one social media platform to have a successful omnichannel. You can have a successful omnichannel with just one social media platform.
What omnichannel marketing does is just to keep your company or product in the minds of the customer. It is proven that imagery and repetitiveness can in grain your product or brand into a customer’s mind. The more familiar a person gets with something the more it becomes a normal part of an individual’s life. Robert Deignan’s states that putting out a positive image for your brand and a positive message helps the customer or potential customer to develop a connection to your brand. Having customers to become familiar with your company will ultimately determine if a customer will purchase your product or not.
Robert Deignan states that throughout history it has been proven that good customer has always been the driving force behind having a very successful business. So it is vital that companies promote their values and services in a quick and efficient manner. The average person will not purchase a product if they do not understand want the product is or does. So omnichannel marketing can get all the information about a company out to the general public. This marketing style can ultimately lead to the success or failure of a company.