The call for email management software is a need that more and more people have to fill. Email overload seems to be a common problem of late afflicting both business and private accounts. Luckily subscriptions services like Unroll Me are here to organize user inboxes. Unroll Me is the creation of two men, Jojo Hedaya and Josh Rosenwald. The duo met at Yeshiva in Israel and then dropped out of their respective colleges to become start-up entrepreneurs. They hit upon the email management idea when Rosenwald stopped returning Hedaya’s emails do to an overcrowded inbox.
The two realized that subscription emails were the central problem. Over the years businesses have turned more and more to subscription emails to keep in touch with consumers. The emails are great for notifying, communicating, and providing special incentives to customers. Unfortunately, they are so easy to sign up for they also clog up email accounts. Unroll Me organizes the mess by accumulating all messages flagged as subscriptions and placing in an adjacent folder. Users can then sift through the folder to keep or delete the emails they do not want. The best aspect of Unroll Me is that it allows users to cancel such subscriptions so future emails will not be sent.
Unroll Me is not the only fish in the email management sea but it has gained a name for itself because it is simple to use. According to Hedaya, the idea for simplicity came from watching other subscriptions services crash and burn. The companies had made their email managers too hard to use. So the duo designed Unroll Me to provide a one-click unsubscribe feature. One that allows several subscriptions to be terminated in one swift stroke.
Unroll Me is compatible with most email services such as: Gmail, Google Apps, and Yahoo email. It is free to use and instantly integrates into a user’s inbox. The software can be programmed to run on a schedule, flag certain emails, and leave other messages alone. The company is currently owned by Slice Technologies with Jojo Hedaya still serving as acting CEO. Under Hedaya’s leadership the service has amassed over a million users.