Over the past few decades, JHSF has been growing steadily and made a few aggressive moves into a variety of markets during that time. Much of this has been under the leadership of José Auriemo Neto, the son of the companies retired founder. However, that doesn’t mean that Mr. Neto was handed his position; on the contrary, he worked his way up the company from quite a young age. His career inside JHSF began when he was 17 and had just started college, and at the time worked a few weekly shifts in the companies parking administration sector. However, José Auriemo Neto quickly realized that he preferred working in the company to the Engineering course he was studying.
As a result, Mr. Neto quit college and began working in his father’s company full-time. With this, he’s spent several decades working in almost every area of the business and used this time to develop the skills and knowledge he’d need to one day run the company. During this time, he also played a pivotal role in many of the key decisions that have helped JHSF grow exponentially; this was something that he’s also done repeatedly since becoming Chairman and CEO of the retail investment company. Probably one of the most significant of these was when José Auriemo Neto realized that there was a significant amount of potential in the high-income luxury development market. However, his father was still in charge of the company at the time and wasn’t convinced.
Over time, however, José managed to convince his father to invest in Parque Cidade Jardim, which would serve as a multi-function enterprise set across over eighty thousand square meters in the Marginal Pinheiros region. Having said that, however, many weren’t convinced in the feasibility of the project. That being said, Mr. Neto pushed through and was able to finish the project. The result of José Auriemo Neto and JHSF’s efforts was a location that boasted a luxury shopping mall, residential buildings, commercial buildings, gyms and much more. The move proved so successful that the revenue generated from the endeavor led to JHSF being traded on the São Paulo Stock Exchange and going on to more success.