Investing in Brazil is not an easy task as many people might think because of high government taxes, unstable bureaucracy, and lack of venture capital. According to the World Bank’s survey of 2017, Brazil ranked 125 out of 190 countries globally in the ease of entrepreneurship. Besides, Brazil was number 179 in starting a business category. However, every businessperson that manages to go through the mentioned hardships enjoys the fruits of investing in Brazil. Guilherme Paulus is one of the experienced Brazilian entrepreneurs with the ability to overcome many hurdles. Brazil ranks at position 131 out of 190 countries in registering property. The country lies at position 170 and 184 in dealing with construction permits and taxes respectively.
It’s clear that Guilherme Paulus had a distinct plan on how to undergo all these challenges before he invested in tourism and accommodations business in Brazil. He utilized every opportunity and invested in listening to people, government agencies, customers and everyone with a positive mindset at the beginning of his venture. According to Guilherme, asking for advice and listening to the elders are some of the soft skills needed to succeed in entrepreneurship. His unique vision of venturing in tourism is in Brazil was a productive idea because Brazil has many tourist destinations. Besides, Guilherme executed the plan in a very professional way because he targeted the areas with high human traffic in setting up his tour selling outlets.
The 70 years old, Guilherme Paulus studied business administration at the University before joining IBM as an intern in 1969. Carlos who was a local government official and had the idea of venturing in the tourism business met Paulus in 1972. They both embraced the unique business idea, but Guilherme confessed to Carlos that he had no capital. They agreed to start a company, and they named it CVC, Operadora e Agencia de Viagens CVC Tour Ltda, with Carlos doing the financing and Guilherme Paulus management. Paulus opened the first outlet at a strategic point near a cinema hall in Sao Paulo taking advantage of high human traffic. The partnership last for four years and Carlos left the company in the hands of Paulus. Guilherme started his GJP Hotels and Resorts consisting of 14 hotels and resorts across Brazil among other investments.