Basketball is a very active sport. It requires a lot of physical effort and strategy to win. Skills are important in this sport, as well as athleticism to excel. While skills can be improved by practice, athleticism can only be achieved through proper exercise and nutrition. Knowing the importance of proper nutrition in sports, Herbalife and IMPACT Basketball teamed up for a two-year partnership in providing nutrition for basketball facilities in California. The facility, which is renamed as Herbalife Nutrition IMPACT Basketball Center will be provided by Herbalife with customized nutrition plans, as well as access to Herbalife24 NSF Certified for Sports. These benefits will be available to all IMPACT Basketball training facilities in California, including Las Vegas, Nevada, Sarasota, Florida, and Los Angeles.
Herbalife Nutrition North America Region’s Senior Vice President and Managing Director Ibi Montesino stated that this project is a thrilling prospect for the premier food company. Providing Basketball players with the right nutrition is important not only to level up their games. It will also benefit their health and avoid illnesses.
The opening of the new facilities is attended by former basketball player Patrick O’Bryant and Cleveland Cavaliers coach Tyronn Lue. They are joined by IMPACT Basketball founder Joe Abunassar in teaching basketball coaching tips to TFA or Teach For America students. After the coaching tips, the event then moved on to high-level practice drills for 30 TFA students. TFA Executive Director Sean Parker was excited to have the opportunity to access this program. Research shows that involving children in sports will benefit them with higher academic achievement and the development of teamwork skills and time management.
Prior to opening, the Herbalife Nutrition IMPACT Basketball Center is one of the most famous destinations for practicing. There are 200 basketball players who trained in this facility, and some of them are professionals, players in the collegiate and high school level, as well as worldwide teams. Joe Abunassar stated that this partnership will not only benefit the basketball players, but it will also benefit the trainers of the team through online programs that include videos and blogs about nutrition.
With this program, players will have free access to Herbalife24 NSF Certified for Sport. This Herbalife product line is known to be free from banned substances like steroids, stimulating agents, diuretics, modulators and more. IMPACT Basketball and Herbalife Nutrition is an affiliate of ProActive Sports which is based in Santa Ana, California. Herbalife Nutrition has worked for top athletes with ProActive Sports for over four years, helping the players maximize their performance through personalized nutrition.