Whether you’re a business owner or in regards to your personal financial situation everyone wants to improve their bottom line. This term, “bottom line”, was first used back in 1830. It is based on financial statements and comes from deducting expenses from the top line of these statements which is comprised of gross revenues before any expenses are taken away.
There are really only two things to increase the bottom line, which makes it easy to understand. You can either reduce your expenses and/or you can increase your income. Either one will result in a better bottom line. You can choose one of these approaches are some type of blend between the two.
Agora Financial recently published an article giving business owners a few different approaches to increasing their company’s bottom line. They offered practical strategies that were cost-effective in nature. One approach was to use “inbound marketing” which has been around for just a few years. By putting customers at the center of the process and seeing to their needs from start to finish a company increase its revenues while reducing its expenses. This approach is both more effective and less expensive than older ways such as paying someone to do cold calls, put ads on tv and the radio, or spam consumer’s email accounts.
Agora Financial has been helping business owners and investors with financial topics for almost 40 years. They are based in Baltimore, Maryland, and have clients throughout the world. Their information can be accessed in a number of ways and they provide the information people need to more effectively manage their money and make money through investing. They have world-class analysts who research markets around the world and determine what the short and long terms trends are so that their readers can profit.
Their Twitter Profile: https://twitter.com/agorafinancial?lang=en