Achieving success in a competitive industry like running an online retail is not something that will happen overnight. Many people who establish companies in different specialties quit after several months of hard struggle. However, there are those who soldier on despite the challenges to become leaders in the industry. Don Ressler represents the few who pursue their dreams despite challenges to become successful entrepreneurs. He boasts of establishing several successful businesses in different specialties.
One of the companies he formed and the one that opened his doors to success is FitnessHeaven.com, a company that operated an online shopping outlet for fitness products. This is where Don Ressler learnt most of the skills he used to build other businesses in his career. It was a journey of discovery and trials since he had not laid his hands on business before, so working with to develop FitnessHeaven.com came as a challenge that would help him to grow his skills at entrepreneurship. The company did not record much success but with the little experience he earned, he decided to sell it to do something bigger.
In 2001, Intermix Media came up with an offer and they sealed the deal to hand over FitnessHeaven.com. It is at this point that Don Ressler came in contact with Adam Goldenberg, whose passion for entrepreneurship matched that of Don Ressler. The duo agreed to partner so they could form a strong business. Don Ressler began with establishing Alena Media, which worked on the marketing needs that were presented by other companies based online. Two years after inception, they were already getting profits from advertising.
With great motivation and the success they achieved, they were confident they could venture into a bigger and better idea. This led the duo to sell Alena Media in 2005. After the transaction, Adam Goldenberg and Don Ressler went ahead to launch Intelligent Beauty in 2008, which continues to offer unique beauty products and affordable deals.
JustFab, founded in 2010, is a leading online subscription outlet that stocks great fashion products. Members need to pay a monthly subscription amount of $29.95 so they can access exclusive deals. The initial development of the company needed a lot of funding and this led to the application of funding that saw JustFab get $33 million in 2011. In 2012, JustFab further requested for funds from different venture capitals and through a successful agreement, the company was issued with $76 million, which helped in developing it to serve more markets.
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