According to an article on Racked, it appears that Kate Hudson and her co-owned business has struck a chord with fellow women who want good workout apparel. Perhaps, it is the fact that she has the Midas touch and everything that the young blonde is a part of turns to gold. Or, it is the fact that so many women are tired of not having stylish options to choose from when they go to the gym. Whatever the reasons are, Fabletics is soaring with sales and projections to open even more retail locations. Their goal is to open 100 stores over the next few years. It is a small feat for a company that has already grown leaps and bounds.
The benefit of retail locations over online shopping is that women can try on the clothes and see how they fit their body. Online sales suffer because women cannot try the clothes on, and not all bodies are built the same. It will reduce their returns and cause their sales to soar. Seeing something in person is always a good way to entice someone to buy it, especially when it comes to clothes. Currently, Fabletics are sending out more than 800,000 clothing items per month for their monthly subscription service. Though they currently have several stores, including one in the Mall of America, they need more to make their vision a reality.
Read more: Fabletics – Mall of America
Why is Fabletics so successful? Well, everyone loved Kate Hudson. She is known for being a person who tries to avoid negative publicity and is down-to-earth. Additionally, she wants to help others to lead healthy and active lives. It is no secret that she has a great figure and she can be an inspiration to others. Those who sign up for the Fabletics program get their first outfit for only $25. That is a rock bottom price for someone looking for quality clothing. Their 10 retail locations is a far cry from where they want to be. However, if sales are any indications, this company is going to skyrocket into the future.
Hudson is one of three partners that own the business. Alongside Don Ressler and Adam Goldenberg, she is the leading spokesperson for Fabletics. As a mother of two, her ability to keep a stunning figure sends a powerful message. The company started in October of 2013 and has been going strong every since. By January of 2015, they had already shipped over one million orders. In June of 2015, they expanded and started offering men’s workout clothes too, and by October of 2015, Fabletics had their first six retail locations. By looking at their timeline of growth, it only seems natural that more stores are in the near future.
Learn more about Fabletics: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/